I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region. https://xchange.avixa.org/users/avixa
A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV.
I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.
To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
With over a decade of experience in the entertainment and AV industry. I have honed my skills as a versatile sound engineer and a seasoned AV professional. My Career journey stared in the dynamic world of studio recordings and mixing, where I developed a deep understanding of the technical and creative aspects of sound engineering.
Eventually with a transition to the AV industry, I got expertise in pre-sales design and consultancy in the Hospitality, Retails, Stadium, Enterprise, Educational and mixed use spaces.
Honored to be featured in the prestigious "40 under 40 INAVATE APAC 2023"
My mission extends beyond technical excellence. I am committed to support the next generation of AV professionals, offering guidance and mentorship to help them navigate their careers.
In addition to my professional endeavors, I am passionate about promoting mental wellness. I strive to create awareness and provide support for individuals dealing with depression. By focusing on mental wellness, I aim to foster a healthier and more supportive environment for all.
Managed Audio Visual services for School District 197 that includes Two Rivers High School, two (2) middle schools, and five (5) elementary schools. Provide leadership and management to the Audio Visual department. CareHawk system administrator for the two middle schools. Started a service club for Two Rivers High School and District called Tech Warriors. Tech Warriors provided level 1 computer support, event production services, and TV/Streaming production.
With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.