Hi, I’m Rina Lukina. I graduated from the University of Southern California, then dove straight into the world of quantitative data analysis. Over the past several years I’ve been building statistical models, running backtests, designing risk frameworks, and shipping production-ready code that turns noisy data into actionable signals. I’m fluent in Python, SQL, R, and common ML toolkits. My day-to-day looks like: cleaning messy feeds, engineering features, testing hypotheses, tuning models, explaining results to non-technical teams, and keeping systems humming in production. I’m the kind of operator who gets into the weeds when needed, then zooms out to connect work to business outcomes. I also earned a Master’s in Finance, which gave me a tight handle on valuation methods, portfolio construction, derivatives, and capital markets mechanics. That training helps me translate model outputs into funding decisions and risk limits that make sense on a P&L. Recently I added a new lane: I’m a co-investor in a boutique beauty studio. What started as a side hustle turned into a legit venture where I’m helping with strategy, ops, metrics, and growth plans. I’m hands-on with unit economics, pricing, staffing strategy, appointment flow, marketing experiments, and basic bookkeeping. My role blends pragmatic business sense with data-driven testing — think A/B tests for promotions, dashboarding for daily bookings, and tight tracking of customer lifetime value. It’s a fresh, fun contrast to the high-frequency world, yet the core skill is the same: measure what matters, iterate fast, keep it simple. I bring a no-nonsense, results-first mindset. I like clean models, clean processes, and projects that actually move the needle. I’m also down-to-earth and enjoy trading a bit of industry jargon for plain talk when that helps get things done. If you want specifics about my quant work, the finance background, the studio, or next steps, tell me which piece to dig into and I’ll lay it out.

Prior to selling MediaStar to Uniguest, Shaun was the CEO and owner of MediaStar Systems, a manufacturer of encoders, media gateways, media players and content management software.  Shaun has 30years of VC and PE funded technology business experience developing start up, building companies to trade sale and public floatation.

I am a professional with over 15 years of experience in the AV industry and hold a Master’s degree in Electrical Engineering, combining practical expertise with a strong academic foundation. I lead engineering teams in developing and deploying innovative AV solutions across key sectors, including defense, education, finance, and healthcare. As the director of Wave AV, I guide the company’s technological roadmap, focusing on the adoption of cutting-edge solutions and emerging industry standards. I’m committed to continuous learning - earning certifications such as CTS-D, CTS-I and ANP reflects that dedication. My leadership is driven by a vision to push the boundaries of AV technology and strengthen the industry’s evolution.

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives. 

I've been in the low voltage industry for my entire career in sales management / consulting / business development roles covering a diverse range of solutions and channels.. Over my 30+ year career in AV I've had the pleasure of working with company's such as: Bogen Communications, BOSE Professional, Crestron Electronics, ClearOne, Music Group and Axis Communications where I currently head up Axis network audio initiative in the US. 

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Over 35 years of combined experience as a AV integrator, consultant and designer supporting the audiovisual needs of corporate, government, and broadcast clients. Proud Grandpa, old truck and tractor enthusiast, like all the geeky details. 

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.