JUAN FRANCISCO ALVAREZ MARTINEZ (He/Him)

Sales Director , Vari
Antonio Vaca

Project Manager, Dextra Electronics Mexico

I´ve been in this industry since 2002, I graduated from electronics engineering while working as AV designer, after a while I realized that there were many things I couldn´t understand about sound that I was passionated about so I decided to do masters on sound and vibration in Sweden, during all these time had the chance to design and be responsible for relevant projects like Panamerican games athletic stadium, soccer stadiums, arenas, concert halls and many other of all kind
Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I have recently been appointed ambassador of SAVe (Sustainability in AV) for Mexico, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.
Edgar Hech

Co-Founder & Market developer , LxD Lux dinamica / Rep de Audio

Trained as an architect, lighting technician and light programmer, for a decade he has been focused on developing dynamic lighting solutions, collaborating on projects where the fields of architecture and entertainment meet. Under the concept of architainment and with a comprehensive vision, Edgar Hech explores the design of spatial experiences through lighting and other technologies such as audio and video. He currently collaborates as a consultant for the development of lighting brands in Mexico.
Krasimir Peykovski

Communication & Marketing Senior Specialist, SpinetiX

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
Lisa Matthews, CTS - AVIXA

Manager, Digital Communities, AVIXA

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!
Ben Barnard

Regional Manager, UK & Ireland, AVIXA

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!