Franciele Mesadri - AVIXA

Marketing Manager - LatAm, AVIXA

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.
Alexis Bou Farhat, CTS-D, CTS-I

ELV Project Manager, IMAR Trading and Contracting

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Iulia Popescu - AVIXA

Coordinator, Digital Content, Avixa

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also been working on virtual reality projects lately, transforming folk tales into VR narratives. 
Peter Schädel - AVIXA

Manager Marketing EMEA, AVIXA Germany GmbH

Kelly Smith - AVIXA

Marketing Manager, US/Canada, AVIXA

Hi! I help connect people to AV education, standards and more resources from AVIXA. I am an expert in finding resources to help you meet your training and certification prep needs to help you reach your goals.
The Higher Education Technology Managers Alliance, Inc. (HETMA) is a registered 5013(c)3 advocacy organization focused on the higher education AV industry. The goal of HETMA is to raise awareness of technology issues unique to the higher education community by communicating with manufacturers, vendors, and higher education administrators on the needs and challenges that technology managers face. HETMA is also dedicated to providing educational and networking opportunities to our members so that we can empower and grow our influence as an industry. Our belief is that all resources provided through HETMA should always be FREE to the higher ed community. We are by us and for us, and hold ourselves to the highest standards of integrity. OUR PURPOSE 1. ADVOCACY: HETMA seeks to advocate for the needs of the Higher Ed vertical within the greater AV industry by investing in our institutional and manufacturer relationships through programs like “HETMA Approved Program.” 2. EVENTS: “We were virtual before it was cool” is our tagline. We recognize the importance of information sharing as an essential element to higher ed. 3. COMMUNITY: We believe we are stronger together. AV in the higher education vertical accounts for over $27B in annual spend. Join us as we work together to strengthen one another through our initiatives, including our Prism Scholarship!  We offer two membership types that are always FREE OF CHARGE for the higher ed community! If you have a .edu, ac.uk, or equivalent, you automatically become a voting member and may join our monthly all-hands meetings on the third Friday of each month as well as our backend communication channels (ya know, where the real biz takes place). We also welcome corporate allies to partner with us for our advisory boards, “HETMA Approved” program, and as conference session providers. 
Lisa Matthews, CTS - AVIXA

Manager, Digital Communities, AVIXA

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!