I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

Tri-Tronics is a local family owned Audio/Visual (A/V) LLC, located in Lillington, NC.  We have been operating since 1961 and initially started out as a technical service provider for local radio and TV broadcasting stations which quickly evolved into providing A/V equipment and service for government, corporate, education, military and house of worship facilities. This includes all aspects of audio visual integration. Our ​highly skilled ​team includes system design, installation and service personnel. If you have any need for audio/visual design, installation or service, whether it is classroom capture system or something as complex as a large scale line array system we can assist you. Pro-Audio, Video and Camera Lighting, Recording Audio and video, Production, Lighting, A/V Distribution and Streaming, Projection and more.

Theater safety expert. Decades of experience in live events, touring, AVL design for performing arts spaces and educational venues. 

Renee Benson is a seasoned veteran of the A/V industry with over 15 years experience as a Regional Account Manager in the Midwest. Over the years, Renee has worked as a reseller, distribution and manufacturing rep, most recently with Sharp NEC Display Solutions.