At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Ingeniero Empresarial con especialización en centros de control. Actualmente lidero BRCO como Gerente General y también dirijo Control Rooms Academy. Mi pasión por la innovación y la excelencia en el diseño y la gestión de operaciones críticas me ha llevado a contribuir activamente en la comunidad global como Embajador de Avixa Xchange y SAVe. Con una trayectoria dedicada a la mejora de la eficiencia operativa y la implementación de tecnologías avanzadas, me especializo en optimizar los entornos de trabajo de los centros de control para mejorar la toma de decisiones y la gestión de crisis. A través de BRCO y Control Rooms Academy, me comprometo a desarrollar soluciones que no solo atiendan las necesidades actuales de seguridad y monitoreo, sino que también preparen a las organizaciones para los desafíos futuros. Invito a profesionales y organizaciones interesadas en elevar sus capacidades de monitoreo y respuesta a conectarse conmigo para explorar cómo podemos alcanzar nuevos niveles de excelencia operativa juntos.

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.