I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.

Com mais de 59.700 horas de dedicação ao mercado de áudio e vídeo, minha jornada profissional é marcada por diversas experiências. Iniciei minha carreira como DJ em 1994 e, após mudar-me para São Paulo em 1999, trabalhei como vendedor em uma loja de CDs. Paralelamente, meu interesse pelo áudio cresceu durante meu tempo como aluno e depois monitor na escola IAV (Instituto de Áudio e Vídeo). Rapidamente, tornei-me professor, formando mais de 1000 alunos entre 2000 e 2008. Em 2008, adentrei a indústria de som, gerenciando minha própria empresa de locação e prestando serviços à Yamaha musical do Brasil. Posteriormente, juntei-me à Harman do Brasil como especialista de produtos, contribuindo para a introdução de mesas de som digitais Soundcraft no mercado e participando de projetos de sonorização de estádios para a Copa do Mundo. Minha experiência na Harman se estendeu por todo o Brasil, conhecendo diferentes realidades e necessidades dos clientes. Trabalhei com marcas líderes como JBL, AKG, dbx, BSS, Soundcraft e outras. Em 2017, iniciei uma nova jornada na Audio-Technica, expandindo meu conhecimento e rede de contatos na América Latina. Meu trabalho foi elogiado em vários países, incluindo Paraguai, Bolívia, Colômbia, Argentina e México. Em 2019, concentrei-me no desenvolvimento de habilidades comerciais na Musical Express, mas a pandemia em 2020 trouxe incertezas e encerrou minha trajetória lá. No entanto, em agosto de 2020, encontrei uma nova oportunidade na distribuidora Rhox, onde utilizei meu conhecimento de mercado e de pessoas para oferecer soluções a clientes. Em outubro de 2020, assumi o papel de gerente de produto na distribuidora WDC Networks, que distribui marcas como Shure, Yamaha, LG e Leyard. Além de áudio, minha jornada expandiu-se para a gestão de produtos de vídeo. Até hoje são mais de 5800 horas na área de gestão de produtos. Neste ano de 2024, iniciei como gerente de produtos na distribuidora SigmaOne e serei responsável pela gestão dos produtos e soluções do fabricante Biamp. Minha experiência abrange não apenas áudio e vídeo, mas também análise de dados e inteligência artificial. Sou um profissional comprometido com a qualidade, inovação e aprendizado contínuo, sempre em busca de aprimorar minhas habilidades.

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

Krissy Rushing Tomlin is the CEO and co-founder of RISE Media Strategy. RISE is a full-service marketing agency that emphasizes expert, no-rewrites-needed, use-everywhere content that creates a resounding YES in the commercial and residential AV markets and beyond. This new marketing and content firm provides a fresh perspective on messaging, content, and marketing using big-picture AV expertise plus boots-on-the ground tactical marketing and writing chops to bring your company's message into crystal-clear view. 

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

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AV, Bacon, sports, and watermelon in no particular order. 

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.