Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

Fernando Cajal is an accomplished International Business Director at GESAB Control Rooms with a remarkable career spanning over 15 years across diverse international industries. His extensive B2B expertise encompasses the realms of negotiation, project management, business planning, and the effective management of distribution channels. Under his leadership, strategic initiatives have resulted in the establishment of commercial showrooms and robust sales channels on a global scale. Notably, Fernando has played a pivotal role in the successful execution of key milestone projects, including the emergency CCR 911 in Makkah, Riyadh Metro, EC3 Dubai, STC UNOC, and numerous others. A native Spanish speaker with a technical business proficiency in English, Fernando excels in cultivating enduring client relationships and delivering solution-driven outcomes within multifaceted international contexts. Leveraging his combined background in Control Rooms industry expertise spanning the last decade and his architectural profile, complemented by diverse comprehensive trainings, Fernando possesses an exceptional understanding of Control Room design, ergonomics, health in work space, international standards compliance, audiovisual technology, and other pivotal facets crucial for the successful deployment of Operation Centers.

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Somos una Empresa Mexicana con más de 33 años de experiencia, dedicada a ofrecer soluciones tecnológicas avanzadas en AUDIO, VIDEO, SEGURIDAD, ILUMINACIÓN, CONTROL Y CONECTIVIDAD, y SEÑALIZACIÓN DIGITAL para aplicaciones comerciales y residenciales a través de nuestros socios de negocio, que atienden diferentes sectores. Representamos marcas líderes en su clase con reconocimiento mundial. We are a Mexican company with more than 33 years of experience, dedicated to offer advanced technological solutions in AUDIO, VIDEO, SECURITY, LIGHTING, CONTROL And CONNECTIVITY and DIGITAL SIGNAGE for commercial and residential applications through our business partners, serving different industries. We represent world-renowned, world-class brands.

• +8 years' experience in AV integration and projects, working with the best technology providers worldwide. • Experience in multinational accounts/ projects as an AV integrator. • Experience in COC, CCC, NOC, and SOC solutions. • 3 years of military service as a reserve technical officer in the Egyptian Air Defense Forces. • Academic background: - Major: Electronic Engineering - Minor: Control Engineering

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives. 

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Dynamic industry leader with outstanding history of guiding technology companies to achieve year-over-year revenue growth. Goal-driven visionary with demonstrated proficiency at planning and building businesses from concept to operational to long-term profitability. Expertise in applying analytical intelligence, entrepreneurial imagination and administrative ability to opportunities. Turns distinctive competencies into competitive advantages. Adept at positioning organizations as industry leaders and leveraging communication talents to skillfully negotiate successful mergers and acquisitions. Detail-oriented product management expert with proven ability to conceptualize, create and launch vanguard products. Financial manager with record of successfully handling organizational budgets while holding full P&L responsibility.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

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