Founded in 1980, the International Facility Management Association (IFMA) is the world’s largest, most widely recognized association for facility management (FM) professionals. Supporting more than 24,000 members in over 130 countries, IFMA is a key contributor to the development of international FM standards and works with decision makers to inform FM-related policy. IFMA provides career resources and continuing education, offers three industry-respected credentials, maintains the largest repository of FM-related content on the web and hosts year-round global events. With a vision to lead the future of the built environment to make the world a better place, IFMA believes in the benefit of global diversity, inclusion and social equity and recognizes that sustainability, resilience and responsible environmental stewardship are paramount. For more information, visit ifma.org and our LinkedIn, YouTube, Facebook, Threads, X and Flickr pages. Follow IFMA’s Connected FM podcast and blog for expert insights on trending industry topics.
As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.
My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance.
I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth.
Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation.
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Avec 12 ans d’expérience dans le domaine audiovisuel, je suis monteur vidéo et réalisateur d’émissions télé. L’audiovisuel n’est pas seulement mon métier, c’est avant tout une passion qui me pousse à innover, à raconter des histoires et à donner vie aux idées. Curieux, rigoureux et créatif, je m’efforce de repousser les limites de chaque projet pour offrir un contenu original et de qualité
I have 20 years of experience in the audiovisual industry. I started my company in Bolivia in 2005, selling outdoor LED video screens, digital signage systems, LED lighting, and providing large-format digital printing and point-of-sale promotional material manufacturing. During these years, I learned a great deal and worked with prestigious global technology brands in this field.
In December 2023, we expanded all our services to the United States. In this new phase, I am collaborating on AV integration projects for clients in South America and within the country.
Emily is a recent graduate of the University of North Texas with degrees in Marketing and Instrumental Performance (Clarinet). She has experience in musical theatre, pit orchestra performance, venue management, music education, and social media management. During the summer of 2025 she served as a Content Delivery Intern for AVIXA.
Emily currently attends Montclair State University, pursuing a Master of Music in Woodwind Doubling (flute, oboe, clarinet, saxophone).
For over 80 years, passion and innovation continue to drive Peerless-AV forward. We proudly design and manufacture the highest quality products, including outdoor displays and TVs, dvLED and LCD video wall systems, complete integrated kiosks, professional carts and stands, and more. Whether a full-scale global deployment or high volume custom project, Peerless-AV develops meaningful relationships and delivers world-class service. In partnership with Peerless-AV, you are trusting an award-winning team of experts who will support your business every step of the way. For more information, visit peerless-av.com.
Racheal Aye , CTS
Xchange Advocate EMEA Region / Audio Visual Presales Engineer, Blue crane communications (U) Ltd
About Me
I am a Certified Technology Specialist (CTS) with a background in Mobile and
Satellite Communication Engineering from the International University of East Africa
(IUEA). My passion for technology and curiosity led me to the audiovisual industry
during the COVID-19 lockdown. Since then, I’ve supported and led AV projects
across Uganda, including digital signage, video conferencing, e-learning studios, and
public address systems. I’m dedicated to raising awareness of AV technology in East
Africa and hold a Google Digital Marketing certification to enhance the promotion of
AV solutions in the region through media.
Skills and Expertise
Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients.
Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage.
Technical Certifications:
AVIXA CTS (Certified Technology Specialist)
Dante Certification from Audinate Dante
Interests
Prior to selling MediaStar to Uniguest, Shaun was the CEO and owner of MediaStar Systems, a manufacturer of encoders, media gateways, media players and content management software. Shaun has 30years of VC and PE funded technology business experience developing start up, building companies to trade sale and public floatation.
With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.
With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.
A CTS with more than 20 years in Pro AV. ISO/IEC 27001 Information Security Management System Practitioner -Information Security Officer and Comptia Security ce + certified cybersecurity analyst. I am passionate about mainstreaming and standardising data and information Governance, Risk and Compliance (GRC) best practices in ProAV.