With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

Focused and results-driven sales professional with 28 years of experience creating lucrative business development plans that drive multi-million dollar growth for companies of varying sizes and industries. Experienced in selling to channel partners and direct customers using solution-based sales methods, with an emphasis on detailed product knowledge, productive sales strategies, accurate account management, and superior client services. Exceptional strategic planning and market development skills. Adept in optimizing relationships with key clients, C-level decision makers, and valuable business partners. Effective management skills, creating teams that generate revenue and processes that save both time and money. Proven record of success in accomplishing set goals and objectives. My transferable skills include: • Channel development and recruitment. For distributors, resellers and DMR accounts. • Direct sales and channel support with end user opportunities with C-Level Executives. • Sales training and product demonstrations. • Uncovering client needs and offering appropriate products or services. • Selling solutions to customers and then backing up those sales with top-quality service. • Building relationships with coworkers, clients, and strategic business partners. • Sales incentive program development and end-user demand generation through successful marketing campaigns. Specialties: Digital Signage & Pro AV products. Team leader, competitive analysis, sales and channel strategies, sales training, system design and marketing.

I´ve been in this industry since 2002, I graduated from electronics engineering while working as AV designer, after a while I realized that there were many things I couldn´t understand about sound that I was passionated about so I decided to do masters on sound and vibration in Sweden, during all these time had the chance to design and be responsible for relevant projects like Panamerican games athletic stadium, soccer stadiums, arenas, concert halls and many other of all kind

As an experienced Audio Visual Project Manager with a dedicated career spanning 17 years in the dynamic world of AV technology. Throughout my journey, I've cultivated a deep passion for orchestrating seamless audiovisual experiences that captivate and inspire audiences. With nearly two decades of hands-on experience, I've honed my skills in every aspect of AV project management, from initial concept development to final execution. My expertise encompasses a wide range of projects, including corporate events, live concerts, theatrical productions, and immersive installations. What sets me apart is my commitment to excellence and innovation. Over the years, I've remained at the forefront of industry trends, continually exploring new technologies and techniques to push the boundaries of what's possible in the AV realm. This forward-thinking approach has allowed me to deliver cutting-edge solutions that exceed client expectations and leave a lasting impression. Collaboration is at the heart of my work ethic. I thrive in environments where diverse teams come together to turn ideas into reality. By fostering open communication and leveraging each team member's unique strengths, I ensure that every project is executed with precision and creativity. In addition to my technical expertise, I bring a strategic mindset to project management. I understand the importance of meticulous planning, budget management, and timeline adherence. By meticulously overseeing every aspect of the project lifecycle, I ensure smooth execution and successful outcomes, time and time again. As an Audio Visual Project Manager, I don't just deliver projects; I craft unforgettable experiences that leave a lasting impact. My goal is simple: to create moments that inspire, entertain, and connect people on a profound level. With 17 years of experience under my belt, I'm excited to continue pushing the boundaries of audiovisual excellence and shaping the future of the industry.

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Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives. 

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.