Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

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I'm Tyler Lawrence, the Administrator of Member Engagement Programs here at AVIXA. I work with the AVIXA Councils to support their missions and projects. Please chat with me if you would like more information on our Councils or would like to get involved.

A University of Central Florida double-alum with a Master’s in Digital Media, Iulia Popescu is a content creator who loves bringing people together over shared interests.  As AVIXA's Coordinator of Digital Content, she produces articles on a myriad of technology topics. She has been working on virtual reality projects lately, transforming folk tales into VR narratives. 

Over 20 years of experience in engineering, product management, and systems architecture, working in the networking, media & entertainment, and AV industries. Led several industry-first enterprise video-over-IP projects. Founded HiCLIFF with a mission to help address the challenges of managing and securing new modern networked AV and media environments.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader.  I love technology and even more I love people.  So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.

Ben currently serves as the Head of Pro AV and the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm. He has over a decade of award winning experience in media publishing for large scale events, OTT & live streaming platforms, marketing, network television, and podcasting. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world including Intel, Nokia, Samsung and Segway, to billions of content interactions. A huge hockey fan (Go Stars!), and former contestant and current fan of Family Feud, Thomas resides in Dallas, Texas.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!