In my role with AVIXA standards and content teams I provide technical advisement and technical content leadership. This primarily includes standards publications and the Exam Guide books. My interests span the broad spectrum of AV/IT technologies and systems our industry provides.  Prior to taking a staff role with AVIXA I worked supporting AV/IT solutions for both public and private education as a "Technology Manager" (roles including repair, installation, design and project management) as well as a longtime volunteer for AVIXA education and standards programs.

I've been in the low voltage industry for my entire career in sales management / consulting / business development roles covering a diverse range of solutions and channels.. Over my 30+ year career in AV I've had the pleasure of working with company's such as: Bogen Communications, BOSE Professional, Crestron Electronics, ClearOne, Music Group and Axis Communications where I currently head up Axis network audio initiative in the US. 

Bill Larsen, CTS, serves as District AV Technology Coordinator for ISD 197 (West St. Paul-Mendota Heights-Eagan, Minnesota), managing AV services across nine buildings including two high schools, two middle schools, and five elementary schools. He holds the CTS credential from AVIXA and serves as a Subject Matter Expert for CTS exam development. Bill is the founder of Backstage Essentials LLC, an independent consulting practice focused on K-12 performance space and AV systems. His forthcoming book, Backstage Essentials: Skills for Stagehand Technicians in Live Event Production, is being published by Routledge/Taylor and Francis in 2026. He also serves as Education Coordinator for IATSE Local 490 and brings more than 30 years of experience in educational technology and live event production.

Audio Visual Subject Matter Expert AVIXA CTS, CTS-D & CTS-I Certified CEDIA CIT, IST, ESC, ESC-D, ESC-T & ESC-N Certified 30yrs of AV design engineering, installation, system commissioning, project management & troubleshooting experience for both commercial and residential AV with demonstrated, extensive competency across a broad spectrum of AV applications, for example; corporate, banking & finance, hospitality, education, medical, government, military, transportation hubs, casino & gaming, performance theatre, live entertainment venues, theme parks, museums, stadia, high-end residential & private cinema, and royal palaces. Global exposure designing & delivering AV projects in 16 countries across the Asia-Pacific and Middle East Regions. Extensively involved as an AV Subject Matter Expert developing AV Standards and international certification examination questions for both AVIXA & CEDIA. Australian & French dual citizen, currently divides time between Hong Kong & Vietnam.

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Ben currently serves as the Head of Pro AV and the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm. He has over a decade of award winning experience in media publishing for large scale events, OTT & live streaming platforms, marketing, network television, and podcasting. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world including Intel, Nokia, Samsung and Segway, to billions of content interactions. A huge hockey fan (Go Stars!), and former contestant and current fan of Family Feud, Thomas resides in Dallas, Texas.