I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.

As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

🎯 Role Overview 🔸AV Systems Designer / Solutions Architect 🔹Crafting bespoke audio-visual systems tailored to client needs. 🛠️ Core Responsibilities 🔸Designing customized AV solutions with precision and technical depth. 🔸Creating comprehensive technical documentation. 🔸Acting as a technical authority during business development. 🔸Managing multiple projects while balancing account managers' expectations. 💻 Specialization in Video Conferencing Platforms 🔸Expertise in designing AV systems for: 🔹Microsoft Teams Rooms, Zoom Rooms, Webex Rooms, Google Meet Rooms 🔧 Technology Stack 🔸Solutions built using leading AV brands: 🚀 Design Philosophy 🔸Integration of the latest corporate AV trends. 🔸Focus on innovation, security, and scalability. 🔸Incorporating networking and security into AV designs. 🔸Ensuring alignment with user experience through close collaboration with teams and clients.

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At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

I'm Tyler Lawrence, the Manager of Council Administration here at AVIXA. I work with the AVIXA Councils to support their missions and projects. Please chat with me if you would like more information on our Councils or would like to get involved.

AV, Bacon, sports, and watermelon in no particular order. 

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