As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

I am a former NCAA DI student-athlete (Go Bonnies!) and enjoy running, cycling, and playing any sport I can! Before transitioning into the AV industry, I worked in collegiate athletics/higher ed as a coach, administrator, and a lecturer in. I have done extensive research on Title IX, women in sport and am even a published author in that field (Chapter 6: The Emergence, Experiences, and Empowerment of Women Administrators, Coaches, and Athletes - Critical Reflections and Politics on Advancing Women in the Academy- IGI Global - May 8, 2020) At this point in my bio you're probably asking yourself, "Huh? How did she go from working in sports full time to working in AV?" You're not alone- I often ask myself that too. Long story short is that during the pandemic/shutdown that I realized three things: I wanted to have a work-life balance. I truly enjoyed the creative side of my job in athletics (photography, videography, media days, creating posters and graphics, running our social media and promoting my team to potential recruits.)- essentially marketing. I wanted to be in/around Bloomington, Illinois where my then girlfriend (and now wife!) lived. With those things in mind I began my job search and I found RoomReady. When I read the job description for the Marketing Coordinator and the qualifications- I was interested and I felt like I met their job requirements. After several rounds of interviews, I got the job… And then I really needed to learn what the heck an AV integration company does.   If you’re hanging around for the long version, I'll tell you all about who I am beyond the sports, and how/why I made the leap from sports to working in marketing for an AV integrator and my lifelong love of STEM. First, let's rewind a bit... back to the early 1990's, in my beautiful hometown of Boulder, Colorado! My parents moved from Florida's Space Coast to Boulder in 1989 with my then 2 year old brother, and they were expecting twin girls later that year. The move for them was career based as my dad accepted a position at Ball Aerospace. He and my mom met while they were both working as civilians on the USNS Vandenberg- a Naval missile and spacecraft tracking ship. (Do you see where this is going?)… I was raised by actual rocket scientists! After my sister and I were born, my mom also began working at Ball Aerospace as an engineer, working primarily on camera systems for satellites including Hubble, SBSS, Deep Impact, Calipso and New Horizons, to name a few.  Our family spent vacations driving to remote areas of the Western United States to get away from big cities- and most important, to get away from light pollution. We spent many nights laying beneath the stars, getting lost in the milky way and watching meteor showers in all their glory. My love for science, computers and technology was formed sometime between those late nights under the stars, a week at Space Camp, visiting my parents’ labs at work, and the occasional dinner with an astronaut. Beyond all that my dad instilled in us, a love of learning and a thirst for knowledge. In our house, curiosity was encouraged and the unknowns never went unanswered thanks to a complete Encyclopedia Britannica Set on the bookshelves and of course, the World Wide Web. As I got older, I developed a new love- sports. I loved the intensity, the teamwork, the grit, the challenge, and I loved competing. I began to excel in sports- specifically in lacrosse, I quickly outgrew the local competition and began playing on an elite travel team. I traded my summers of coding camp and astronomy camp for summers packed with lacrosse tournaments on the east coast and lacrosse camps in the scorching summer heat. Even with my year-round lacrosse schedule, I still loved learning and my curiosity never faded. I was the only varsity (sports) athlete on my High Schools’ Academic-Decathlon team and it was the first time that I could combine my two of my favorite things: learning and competing. I was eventually recruited to play lacrosse in college, and I scored a job coaching collegiately right after graduation. I continued to work my way up the coaching ranks and landed my first head coaching position as the Inaugural Women’s Lacrosse Head Coach at Monmouth College- a small, private, liberal arts college in western Illinois. I spent six total years at Monmouth, pouring my heart and soul into starting and building the program from the ground up. And by the 2020 season, our first ever recruiting class were seniors and in our third game of the season we beat the #2 ranked team in our conference (who had beaten us 18-4 the previous year)! We were firing on all cylinders, and ready to make a run in the conference and were hoping for a birth in the big dance- but before the next game on our schedule, COVID-19 brought our season to an end. For the first time in my life, I was forced to slow down- there were no students on campus, no players to coach, no training sessions, no summer tournaments, no recruiting travel, no summer camps, and no sports- literally none.  At first, I was lost and didn’t know how to relax… but as the summer of 2020 rolled on, I welcomed the down time. I realized that I was tired and burnt out from the grind of collegiate athletics. I was forced to think about what I really enjoy about my job, and I began to consider the idea of a career move outside of athletics. I learned that weekends were a time to relax and recharge- up until the pandemic, a “weekend” was a foreign concept to me. However with all the uncertainty surrounding the world, hearing about layoffs and furloughs, I decided to put my idea of leaving athletics on the backburner. The 2020-2021 academic year was a blur, a mix of isolations, quarantines, NCAA COVID testing, cancellations, masking, somehow scraping together short conference only season. By the end of the year, I knew it was my time to make the leap, to “get out” as we say in coaching. I began searching for positions in marketing/social media/communications in the Bloomington-Normal Area.  With those things in mind, I began my job search and I found RoomReady. When I read the job description for the Marketing Coordinator and the qualifications- I was interested and I felt like I met their job requirements… even without any official “marketing” experience, I applied and hoped that my administrative experience, my curiosity, work ethic and desire to learn would set me apart from other candidates. After several rounds of interviews, I got the job… And here I am today, with a full year of AV industry experience under my belt! I am working for a company (RoomReady) that I truly love and I’m in a role that encourages me to be creative, challenges me, and most important, it has renewed my love of learning and STEM. I am currently studying for my CTS and spend an hour every morning trying to absorb as much AV knowledge that I can. And as for lacrosse? I knew that I wouldn’t be able to stay away from the game for long. I kicked off my lacrosse officiating journey this past spring covering girls youth, Varsity and JV games… and towards the end of the season, I got called up to officiate at the NCAA level. Officiating will certainly take up a few of my weekends in the fall and spring, but the game of lacrosse has given me so much in life and now it’s my turn to give back.  

Hi everyone, I'm Freddy, Co-founder and Head of Growth of DesignLab. We specialize in high-end lighting design, and we're eager to partner with AV integrators like you. We understand that lighting is often the missing piece in completing a truly immersive AV experience, and we're here to bridge that gap. Our team of architects, lighting designers and engineers can collaborate with you on your projects, providing the design expertise and support you need to create stunning and profitable illumination solutions. My background in electronic engineering and a lifelong fascination with technology have driven me to explore the cutting edge of innovation. This passion led me to co-found DesignLab, where we're constantly seeking new ways to elevate spaces and inspire those who inhabit them. We believe that collaboration is key to success, and we're excited to explore partnership opportunities with AV integrators who share our vision. Whether you need assistance with a specific project or are looking to expand your service offerings from high-end lighting, to museums and interactive solutions, we're here to help. We offer a range of services, including design consultation, specification assistance, and ongoing support. I'm looking forward to connecting with you and exploring how we can work together to create truly exceptional spaces. Feel free to reach out if you have any questions or would like to discuss potential collaborations.

I'm Tyler Lawrence, the Manager of Council Administration here at AVIXA. I work with the AVIXA Councils to support their missions and projects. Please chat with me if you would like more information on our Councils or would like to get involved.

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AV, Bacon, sports, and watermelon in no particular order. 

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

Presently as Regional Director, AVIXA for India and GCC, I do aspire to support the AV and IT industry with  access to the resources that are most beneficial to the businesses and professional outcomes. My focus will be to bring to the AV/IT community in the region, knowledge and skill development through AVIXA Education, Certification and Training Resources. I look forward to work closely with allied associations, industry groups and professional society in the region with a similar focus. And my areas of interest and learning are indeed the Emerging Technologies (what we know as AI, Metaverse, Cloud, Industry 4.0, and the likes) and how they impact what we do in our professional and personal lives as Humans! Do feel free to reach out to me.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.