Broadcast AV, Digital Signage, Live Events / Performance Entertainment, Business of AV

XR Exec Talks with Scalable Display Technologies

Scalable Display Technologies' James Pietsch talks all things extended reality.
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XR Exec Talks with Scalable Display Technologies
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LAVNCH [CODE]: In your opinion, what is the most exciting thing about extended reality?

JAMES PIETSCH: I think extended reality (XR) has real potential to revolutionize many businesses and streamline operational inefficiencies. Unlike virtual reality (VR), where a user escapes the physical world, XR provides a technology layer to enhance and improve the world we live in today. One fascinating area is employee training, onboarding for complex tasks, allowing the technology to ‘guide’ a relative novice through a complex task that would have previously required highly skilled labor.

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LAVNCH [CODE]

LAVNCH [CODE] serves technology enthusiasts with the emerging technology news and advice they crave—covering extended reality, experiential advertising, virtual production, and more!

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