In this ONEder Podcast hosted by Carolyn Clark Beedle, Erin McDannald shares powerful insights on the use of digital twins as an engaging design and collaboration tool as well as her experiences in gaining adoption of the metaverse across a diverse workforce. 

“The world isn't ready for the virtual space to look any different than the physical space, yet they need the association with the physical space to understand that we can make money or increase revenue in these virtual spaces similar to the way we go about our business in the physical space. But creating a space that doesn't have the brand association doesn't do justice. So it's really about immersing people in your brand as you give them tools to think in different ways that they haven't before.”

McDannald,  whose background is in Interior Design, suggests that those considering augmenting their environments with a digital twin not view it as a disruption, but as an integration to our digital environments. 

Enjoy the listen: Working in the Metaverse (oneworkplace.com)

image credit: Environments