AV Ecosystems – Why the Best Setup Starts Long Before the First Screen Lights Up
In the construction industry, the choice of delivery method—Design-Bid-Build, Design-Build, Construction Manager at Risk (CMAR), or Integrated Project Delivery (IPD)—significantly influences project outcomes. Understanding these methods for audiovisual (AV) integration companies opens opportunities to engage earlier and more effectively with architects, engineers, and contractors. By positioning themselves as active design team members, AV integrators can bring value beyond installation, contributing to more efficient and innovative project outcomes.
Here’s a closer look at where AV integration companies can make their mark in each delivery method.
Overview: This traditional method separates design and construction, completing the design before bidding out the construction work.
How AV Integrators Add Value:
Key Outcome: Early involvement ensures the AV systems integrate seamlessly with the building’s design, avoiding costly and time-consuming retrofits.
Overview: In Design-Build, the contractor manages both design and construction, streamlining communication and decision-making.
How AV Integrators Add Value:
Key Outcome: Collaboration within the integrated team accelerates project timelines and ensures a cohesive AV system design and implementation approach.
Overview: CMAR involves a construction manager (CM) who acts as a consultant during design and takes on the risk of delivering the project within a guaranteed maximum price.
How AV Integrators Add Value:
Key Outcome: The integrator’s proactive involvement during pre-construction minimizes risks and ensures the project stays on schedule and within budget.
Overview: IPD emphasizes collaboration among all stakeholders—owners, architects, engineers, contractors, and integrators—throughout the project lifecycle.
How AV Integrators Add Value:
Key Outcome: Full integration into the IPD team enables AV systems to enhance the building’s functionality and user experience, reinforcing the project’s overall success.
AV integration companies play a critical role as design team members across all delivery methods. By engaging early, offering technical expertise, and collaborating closely with architects, engineers, and contractors, AV integrators can ensure that their systems are functional and seamlessly integrated into the building’s design.
For AV firms looking to expand their role, the message is clear: Get involved early, stay engaged, and demonstrate the value you bring to the table.
_______________________
Welcome to A Blueprint for Growth: AV Success Strategies in the AEC World, a new weekly AVIXA xChange series designed to help AV integration firms thrive by forging stronger collaborations with architects, engineers, and contractors. To learn more, connect with Craig Park at CatalystFactor.
As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals at the intersection of technology, strategy, and leadership. I have been active in AVIXA since 1986 and served on the national board from 1993–2000. I am a Fellow of the Society for Marketing Professional Services (SMPS) and an Associate member of the American Institute of Architects.
I serve as Director of Digital Experience Design at Clark & Enersen, a 200-person interdisciplinary architecture and engineering firm, where I lead the planning and design of integrated audiovisual and digital experience environments for higher education, healthcare, and research clients.
In parallel, through my personal advisory practice at CraigPark.Company, I counsel AEC and technology organizations on business strategy, collaborative design and delivery, and growth leadership.
My expertise spans systems design, integrated building technology planning, and strategic business development. I bring an award-winning, B2B design-thinking approach developed through leadership roles with national AEC and technology firms.
Across both institutional and consulting roles, I have led marketing and growth strategy, designed future-ready learning and simulation environments, and helped organizations implement AI-powered tools that scale expertise and performance.
Xchange Advocates are recognized AV/IT industry thought leaders and influencers. We invite you to connect with them and follow their activity across the community as they offer valuable insights and expertise while advocating for and building awareness of the AV industry.
We and selected partners, use cookies or similar technologies as specified in the cookie policy and privacy policy.
You can consent to the use of such technologies by closing this notice.
Please sign in or register for FREE
If you are a registered user on AVIXA Xchange, please sign in