US Grocer Giant Kroger Is Working With NVIDIA On AI Lab With Aim Of Reinventing Shopping Experiences
This is no overt tie to digital signage in retail, but the implications of a partnership between US grocer giant Kroger and the tech firm Nvidia are interesting for anyone doing AV in retail.
The companies are collaborating on what is described as a “state-of-the-art AI lab and demonstration center” intend to help reinvent the supermarket shopping experience.
The largest grocer in the US and NVIDIA say in PR the center will expand Kroger’s freshness initiatives, improve shipping logistics and create a better shopping experience in stores through digital twin simulations — virtual models designed to accurately reflect store layouts and other operations.
“Our collaboration with NVIDIA supports Kroger’s ‘Fresh for Everyone’ commitment,” says Wesley Rhodes, VP Technology Transformation & Research and Development at Kroger. “We look forward to learning more about how AI and data analytics will further our journey to provide our customers with anything, anytime, anywhere.”
You can read the full post about this on Sixteen:Nine ...
Sixteen:Nine has been doing daily news and insights about the digital signage industry, globally, since Feb. 2006. Started as a blog, the online publication has since produced some 8,500 articles about the industry, technology and people. There is also a companion podcast with hundreds of long-form interviews. Sixteen:Nine is known as the industry's BS filter - a content resource driven by an effort to explain developments and advances in plain language and with context. The publication does not accept paid editorial, ignores roughly 9/10 press release sent its way, and never simply copies and pastes news from vendors and suppliers (something unfortunately common in pro AV and beyond).
Sixteen:Nine was started and still edited by industry veteran Dave Haynes. In 2021, the publication was acquired by the Florida software firm Spectrio. Haynes remains its editor and primary content producer, however, operating out of a home office in Halifax, Nova Scotia.
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