Feeling overwhelmed by video production? You’re not alone.

Whether you’re launching a new product or simply trying to keep your internal teams aligned, video is one of the most powerful tools in your communication toolbox. But let’s be honest—figuring out how to get started can feel a little intimidating.

Should you work with a professional video production agency?
Would a freelance videographer be enough?
Can your in-house team handle it without blowing the budget?

Take a deep breath—we’ve got you. This guide walks you through how non-technical teams and subject matter experts can create compelling  video content with the right tools and workflows.

What exactly is brand video production?

Brand video production is about more than just lights, cameras, and action. It’s about telling your company’s story in a way that connects with people—whether that’s your customers, your employees, or your stakeholders.

From product explainers and culture pieces to polished ads and broadcast events, corporate video helps communicate key messages and drive action. That could mean boosting engagement, building awareness, or accelerating sales.

Why quality matters

Great video stands out. It grabs attention, keeps people watching, and helps them remember your message.

Done right, video content builds trust, sparks emotion, and drives measurable results—from better SEO to higher conversion rates. It also makes your brand more relatable by bringing your message to life through narrative, visuals, and sound.

6 types of corporate videos (and how to do them right)

1. Origin Story Videos
Share where you came from and why you do what you do. A compelling origin story connects your audience to your mission—especially when it’s authentic, emotional, and well-crafted. Tip: A good scriptwriter goes a long way here.

2. Commercials & Video Ads
Short, snappy, and impactful. These should hook viewers in the first few seconds, communicate your value clearly, and close with a strong call to action. Think 15 seconds to 2 minutes max.

3. Product Demos
Show—not just tell—how your product works. Demos are perfect for highlighting features, solving customer pain points, and providing real-world use cases that resonate.

4. Training & Safety Videos
Whether it’s onboarding new hires or rolling out a new tool, these videos help ensure consistency across your organization. Use visuals, step-by-step instructions, and clear narration to keep things digestible.

5. Customer Testimonials
Let your happiest customers do the talking. Testimonials are powerful trust-builders—especially when they’re honest, detailed, and emotionally resonant.

6. Broadcast Meetings & Events
From all-hands meetings to live-streamed panels, broadcasting your corporate events lets you connect in real time. Here’s how to make it count:

• Invest in clear audio and visuals

• Use multi-camera setups and graphics to keep it dynamic

• Add interactive elements like polls or Q&A

• Record it for later access so no one misses out

Tools like Quorum simplify this process, helping even non-technical teams produce broadcast-quality streams with ease.

Empower your in-house team to create video like pros

Not every project requires an outside agency or a full production crew. With the right tools, your internal teams can take the lead—especially for evergreen or internal-facing content like origin stories, onboarding videos, or internal updates.

Platforms like Quorum give your team full control over live production—no technical background needed. That means faster turnaround, lower costs, and more authentic content that truly reflects your brand.

Ready to build your brand through better video?

We’re here to help. If you're looking to equip your in-house team with the tools they need to produce studio-quality video content, contact Ross Video today and let’s talk.