Digital Signage

The Power of Personalization - Why AI is the Future of Digital Signage

Artificial Intelligence can enable optimized digital experiences and help us understand physical spaces in a way that is comparable to the online world
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The Power of Personalization - Why AI is the Future of Digital Signage
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Artificial Intelligence can enable optimized digital experiences and helps us to understand physical spaces in a way comparable to the online world. Jeffrey Weitzman, Managing Director at Navori spoke with our panel of experts – IV Dickson, Vice President, Digital Experience at SageNet; Craig Frankenstein, Director of Digital Media at AVI; Nim Halfon, Consultant at the Qt Company; and Jackie Walker, Retail Experience Strategy Lead at Publicis Sapient – to share use cases and how to solve problems with AI. Some important details to keep in mind:

  • Some key performance indicators when using AI are to increase revenue, optimize margins and provide a net neutral or positive effect on the speed of service
  • AI can provide the data to learn who is watching, for how long, and whether that led to any measurable outcome
  • Most AI applications today for digital signage are optimization which makes content more contextual to an anonymous individual

View the entire conversation here: D=SIGN Power Hour: The Power of Personalization - Why AI is the Future of Digital Signage. 


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Go to the profile of Bobby Owens
Bobby Owens
about 3 years ago

All good!!!

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