When Screens Watch Back: What AV Manufacturers Must Get Right About AI‑Enabled Digital Signage
Over 12 years ago, I had the privilege of leading one of the most technically intricate and rewarding projects of my career: the installation of four expansive LED walls at the South and North Main Staircases entrances of a multipurpose sports hall. Each wall, measuring 3,000 square feet, was part of a transformative infrastructure project designed to meet the rigorous demands of international sporting events.
This endeavor required meticulous planning, technical precision and seamless collaboration across multiple disciplines. Below is a detailed breakdown of the design planning and implementation phases that ensured the project’s success.
Finally, the installation of these monumental LED walls was a testament to the power of technical expertise ,complex design engineering and collaboration. By employing cutting-edge tools, adhering to rigorous standards and maintaining unwavering attention to detail, we achieved a flawless implementation that elevated the venue to international standards.
The experience not only honed my technical and project management skills but also underscored the importance of innovation and teamwork in tackling complex challenges.
With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems.
Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms.
Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities.
Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC.
Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community.
Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Xchange Advocates are recognized AV/IT industry thought leaders and influencers. We invite you to connect with them and follow their activity across the community as they offer valuable insights and expertise while advocating for and building awareness of the AV industry.
We and selected partners, use cookies or similar technologies as specified in the cookie policy and privacy policy.
You can consent to the use of such technologies by closing this notice.
Please sign in or register for FREE
If you are a registered user on AVIXA Xchange, please sign in