When Screens Watch Back: What AV Manufacturers Must Get Right About AI‑Enabled Digital Signage
Do you know that 71% of CISOs were hit by a third-party security incident this year? And 5% of organizations faced ten or more. Also, The 2025 Verizon DBIR confirms it; third-party involvement in breaches has doubled, surging from 15% to nearly 30%.
These are from recent survey by SecurityScorecard.
Wondering why the the relatively steep rise in Third Party incidents?
Because attackers aren’t breaching, they’re logging in. They’re exploiting OAuth tokens, misconfigured permissions, and inherited trust across cloud platforms, control systems, and vendor APIs.
🎯 In AV and enterprise environments, where integrations are essential, this risk is amplified. The truth is there should be no trade-off between smart and secure systems. We must build systems that are intelligent, connected and resilient by design.
What we can do?
🔐 Evolve Zero Trust for cloud integrations with no implicit access.
📊 Ensure continuous posture monitoring, especially for vendor-connected systems.
🤖Deploying AI-powered vulnerability management tools, to detect, prioritize, and remediate risks at machine speed.
📜 Require your vendors to demonstrate ISO 27001 & 42001 alignment to hold them to the same standard you uphold internally.
🛡️ The AV/IT stack is no longer isolated. It’s part of the enterprise fabric. Security isn’t a bolt-on, it’s a design principle. AV systems deserve uncompromising security. We don’t have to choose, we can and must have both.
A CTS with more than 20 years in Pro AV.With credentials including ISO 27001 Practitioner, CompTIA Security+, AVIXA CTS, and service as a member of the AVIXA Standards Steering Committee, I bring a multidisciplinary perspective that spans security governance, systems engineering, AV risk, and operational resilience. I understand AI as a socio‑technical system, where risks extend across architecture, data flows, user behaviour, and integrated AV/UC environments.
i've led the design and optimisation of secure collaboration environments — from Microsoft Teams to enterprise meeting rooms and hybrid working platforms — supporting high‑stakes spaces such as Board meetings, AGMs, and multi‑site collaboration.
I am now expanding my leadership into AI governance and responsible technology, developing capability in ISO/IEC 42001 (AIMS) and the NIST AI RMF to help organisations operationalise AI safely, ethically, and at scale
Xchange Advocates are recognized AV/IT industry thought leaders and influencers. We invite you to connect with them and follow their activity across the community as they offer valuable insights and expertise while advocating for and building awareness of the AV industry.
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