Telling the Story of Sailing's Biggest Prize: The America's Cup Experience in Barcelona
The America's Cup is a sailing competition and the oldest international competition still operating in any sport. America's Cup match races are held between two sailing yachts.
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How do you tell the story of a competition with a history as rich as the America's Cup? At the America's Cup Experience in Barcelona, they're using AV technology – including the second biggest IMAX theater in Europe, interactive displays and historical artifacts to educate visitors about one of the oldest sporting competitions in the world.
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