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If you’re showing live TV in your business – from a corporate office to a stadium – chances are you’ve considered premium satellite content like Sky, for example. But are you doing it legally?
Many businesses want to distribute premium channels like Sky Sports or Sky News across their networks to boost engagement and deliver dynamic content. Whether it’s a sports bar, corporate lounge or customer-facing reception area, live broadcast content instantly makes screens more relevant and eye-catching.
But here’s the issue: distributing Sky TV over an IP network is heavily regulated, and many companies are unknowingly falling short of compliance. And when legal breaches involve rights holders like the Premier League, MLS, HBO or major movie studios – the consequences can be serious.
It’s surprisingly common to see outdated setups still in place: a home satellite box connected via HDMI, streamed to one or more screens using basic encoding equipment. Years ago, that might have been “good enough.” Today? It’s not legal.
Why? Because organizations like Sky have strict licensing agreements with rights holders, and when content leaks – intentionally or not – it’s their reputation (and income) on the line. That’s why distribution now requires either HDCP 2.2 Pro encryption or approved Sky Brightbox hardware to meet Sky’s legal requirements.
Uniguest is uniquely positioned as the only global provider with the experience, product portfolio and consultative approach to legally and flexibly distribute Sky content at scale. There are two approved routes:
A simple and cost-effective way to deliver a single channel using HDCP 2.2 Pro. Ideal for small deployments or where desktops are involved, thanks to encrypted client support.
For HD and 4K content in more complex environments needing multiple concurrent channels across a large number of screens. Fully encrypted, fully scalable – and able to integrate directly into your digital signage.
Whichever route you choose, Uniguest ensures your setup is compliant, future-proof and tailored to your business needs.
At our recent UniFest Partner Conference, Sky Business confirmed that “Uniguest is the only legally compliant provider” of Sky content in non-Hospitality environments – offering full legal assurance, flexibility and scalability across corporate and commercial networks.
This isn’t just about ticking legal boxes. Premium live content:
By combining Sky content with digital signage, organisations can show the live score alongside internal updates, safety messaging or branded announcements – on a single screen.
AV consultants, IT directors and integrators: if you’re still using legacy boxes or unsure if your setup meets Sky’s terms – now is the time to check. Legal compliance isn’t optional, and workarounds could come back to bite.
Uniguest offers best-in-class consultative advice, tailored solutions, and – through close collaboration with Sky – a direct route to ensuring your subscription and network deployment are exactly what they need to be.
Business outcome driven, marketing technologist with over 20 years of experience working across videoconferencing, AV integration, IT managed services, cloud and hosting, IPTV, digital signage, and digital audience engagement.
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