Broadcast AV, Command and Control, Live Events / Performance Entertainment, AV/IT Buyers

OverDrive – Automation trusted for the future of live production

OverDrive has been the gold standard in studio automation for more than 25 years. With a refreshed look, OverDrive continues to put video production teams first, helping customers create with confidence, optimize workflows, and adapt to the demands of modern live video production.

Jan 28, 2026

Ross Video

OverDrive – Automation trusted for the future of live production

Liked by Iulia Popescu - AVIXA

Why OverDrive?

Live production is complex. Operators manage cameras, audio, graphics, and servers in real time, often under intense pressure. OverDrive simplifies control, automates key tasks, and reduces errors, so teams can focus on storytelling.

From breaking news to structured programming, it ensures reliable broadcasts, improves collaboration, and helps optimize resources – all while giving teams the creative flexibility to shape every show their way.

Discover the updates

Robust integration with HyperMax
Ross’ Carbonite HyperMax is the newest switcher technology, designed for modern control rooms. OverDrive’s API-based, two-way integration is unmatched by any other automation system – giving production teams complete control, faster decision-making, and the confidence to handle even the most demanding broadcasts.

CX-3E “Everything” panel – maximum functionality, minimal footprint
Compact, professional-grade, and resilient, the CX-3E panel combines a shot box, audio faders, robotic camera control, and dozens of programmable buttons into one surface built for the realities of live production.

Purpose-built options for every workflow

Omni – Speed, flexibility, and redundancy for high-volume, breaking news production.

Studio – Essential tools for structured programming, ensuring reliability and consistency.

Part of a connected ecosystem

OverDrive gives teams complete control of live production, managing everything from switchers and servers to audio mixers, robotic cameras, and graphics systems – with over 275+ supported device integrations. It also works seamlessly with Ross solutions like Inception (NRCS), Streamline (MAM), and Media I/O (ingest & playout), giving extra flexibility and confidence across every workflow.

A system built for today and tomorrow

OverDrive keeps live production running smoothly with enterprise features like Project Server, Central Server, and built-in redundancy. Efficiency tools like Smart Quick Recalls, Quick Tools, and Cue in Advance streamline complex tasks, speed up workflows, and give operators even more control and confidence on air.

Trusted worldwide and delivering full ROI within 12 months, it gives teams unmatched control, resilience, and confidence across even the most complex broadcasts.

Discover OverDrive for yourself

Ready to see more? Visit our OverDrive product page to explore features, learn more, and request a chat or demo with our team.

Ross Video

Everything You Need to Connect With Your Audience Every day, Ross powers live productions for billions of viewers. With the industry’s widest range of high-impact, high-efficiency solutions and services, Ross helps all manner of organizations create and share compelling content, from leading broadcasters to houses of worship, stadiums, corporations, education and governments. With approximately 1300 team members around the world and manufacturing facilities in Ontario and Austria and the most reliable service in the industry, we are here to turn your ideas, plans and strategies into reality.