It’s Marketing Monday! Today we wanted to highlight some information that we shared at IC23’s AV Marketers Meetup & Networking Event:
How are AV Marketers measuring success?
• 50%- number of leads generated
• 48%- uplift in sales
• 31%- uplift in revenue
• 26%- product demos/interactions scheduled
• 24%- broadening of reach
We are interested in hearing how you measure success!
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Leads are topping that list. Curious to know what AV marketers are doing to bring in those new people. What's working well?