Digital Signage, AV/IT Buyers

Iconic Retailer Replaces Windows with Video Walls Displaying Scenes of NYC

Tiffany's "The Landmark" immerses visitors through creative windows looking out onto Central Park and the New York skyline
Go to the profile of Lisa Matthews, CTS
Lisa Matthews, CTS
Open to opportunities , NA
Iconic Retailer Replaces Windows with Video Walls Displaying Scenes of NYC
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Mit Simone Freund und Michaela Hirsch AVIXA Women's Council DACH

Image Credit: Tiffany, shared by Invidis

After four years and with a renovation budget of $250M, Tiffany & Co. reopens its famous New York Fifth Avenue store. In the historic space that offers little natural light, windows are mimicked using installed video walls that play computer-generated (CGI) scenes of New York City. So, what happens after dark? The displays are turned off, becoming mirrors that showcase the elegant space and support LVMH (Louis Vuitton Moet Hennessy)/Tiffany's sustainability goals. 

Read the article: Tiffany New York: The World's Most Expensive Flagship Store | invidis

#digitalsignage #DooH #Videowalls #retail #flagshipstore #NYC #NewYorkCity #sustainability #sustainableAV

Go to the profile of Lisa Matthews, CTS
Lisa Matthews, CTS
Open to opportunities , NA

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV.

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