Health Care, The New Digital Signage Frontier?
Health care is a heavily pre-occupied right now by the pandemic, but I think that sector is a huge, longer-range target for digital signage applications that has largely been untouched to date.
Just in the same way workplaces developed into a huge vertical market for displays, addressing communication and operating issues through screens in common areas and at the gateways to shared meeting and work areas, the same needs are evident in health care settings. COVID-based broadcast news coverage from hospital environments regularly reinforces how patient rooms and nursing stations are STILL using marker pens and whiteboards to update patient and operating status, even though the caregivers are digitizing records and steadily tracking activity.
To read the article in full, check out Sixteen:Nine and the article here: https://www.sixteen-nine.net/2022/01/21/health-care-a-great-target-vertical-for-digital-signage-but-the-competition-is-not-just-from-rival-providers/
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