Broadcast AV, ISE, AV Marketers, AV/IT Buyers

Exploring Broadcast & Pro-AV Convergence at ISE 2025

The convergence of broadcast and pro-AV technology is accelerating, and ISE 2025 is set to be a key event to explore this shift. With the show growing and attracting an evolving mix of AV, broadcast, and corporate users, this trend is more relevant than ever.

Jan 29, 2025

Lorenzo Zanni

Analyst, Dovetail Creative

Exploring Broadcast & Pro-AV Convergence at ISE 2025

Liked by Lisa Matthews, CTS

I recently wrote two in-depth articles on LinkedIn exploring the convergence of Pro-AV and Broadcast technology ahead of ISE 2025:

📌 Part 1: State of Pro-AV & Broadcast Convergence: I analyse ISE’s growth, the state of convergence, and what’s happening in the “AV Broadcast” hall. You can read the article here.

📌 Part 2: Key Drivers of Convergence: I explore key drivers of convergence, including why Broadcast technology is becoming more accessible. You can read the article here.

Whether you're a technology supplier, integrator, or buyer, this guide should help you navigate Pro-AV and Broadcast convergence at ISE 2025.

💬 What are your thoughts on this industry shift?

If you’re attending ISE 2025, let’s connect in Barcelona!

Lorenzo Zanni

Analyst, Dovetail Creative

I am an Analyst with about a decade of experience working in the Media & Tech sector.

I am now working on Dovetail Pulse, a division of Dovetail Creative focused on helping turn complex data into actionable insights that drive strategic decision-making and innovative engagement.

Previously, I worked for a membership organization (IABM), which allowed me to appreciate the critical value of relationships and community in business. Working in this context also forged my hybrid research approach.

I love telling stories with words and data, but I am driven by searching for the why behind the complex questions I encounter in my work. This may be why I am attracted to the intricacies of the Media & Tech industry.

I am a graduate of Pisa, Durham, Swansea, and Glasgow Universities, holding a BSc in Economics and Management, an MSc in Business Economics, and an MSc in Data Analytics.