Digital Signage, Business of AV

DeCoded: Sony’s B2B Group on Its Recent Rebrand

On this episode of LAVNCH [CODE] DeCoded, Rich Ventura discusses the company’s recent rebrand from Sony B2B to Sony Professional Display Solutions.
Go to the profile of LAVNCH [CODE]
DeCoded: Sony’s B2B Group on Its Recent Rebrand
Like
Go to the profile of Lisa Matthews, CTS

Share this post

Choose a social network to share with.

Share with...

This is a representation of how your post may appear on social media. The actual post will vary between social networks

On this episode of LAVNCH [CODE] DeCoded, Rich Ventura discusses the company’s recent rebrand from Sony B2B to Sony Professional Display Solutions.

This strategic change is being made to be more reflective of the solutions the company provides to vertical markets and applications, as opposed to its route to market. Since Sony delivers more than simply a product, the company felt it was important to make this distinction to account for its end-to-end display ecosystem—inclusive of displays, projectors, audio, PTZ cameras, dvLED, and presentation devices.

For more LAVNCH [CODE] DeCoded episodes, visit https://lavnch.com/lavnchcode/tag/decoded/.

Go to the profile of LAVNCH [CODE]

Contributors

Author

Go to the profile of LAVNCH [CODE]

LAVNCH [CODE]

Contributing author

Go to the profile of Sony Electronics Inc.

Sony Electronics Inc.

Multiple Contributors
LAVNCH [CODE] and Sony Electronics Inc.

Contributors

Author

Go to the profile of LAVNCH [CODE]

LAVNCH [CODE]

Contributing author

Go to the profile of Sony Electronics Inc.

Sony Electronics Inc.

Please sign in or register for FREE

If you are a registered user on AVIXA Xchange, please sign in

Sign In Register

Recommended Content

Cookies

We and selected partners, use cookies or similar technologies as specified in the cookie policy and privacy policy.

You can consent to the use of such technologies by closing this notice.

Cookie Control

Customise your preferences for any tracking technology

The following allows you to customize your consent preferences for any tracking technology used to help us achieve the features and activities described below. To learn more about how these trackers help us and how they work, refer to the cookie policy. You may review and change your preferences at any time.

See the full cookie policy See the full privacy policy
More information

These trackers are used for activities that are strictly necessary to operate or deliver the service you requested from us and, therefore, do not require you to consent.

More information

These trackers help us to deliver personalized marketing content and to operate, serve and track ads.

More information

These trackers help us to deliver personalized marketing content to you based on your behaviour and to operate, serve and track social advertising.

More information

These trackers help us to measure traffic and analyze your behaviour with the goal of improving our service.

More information

These trackers help us to provide a personalized user experience by improving the quality of your preference management options, and by enabling the interaction with external networks and platforms.