Xtreme Media made waves by installing South Asia’s largest outdoor transparent LED screen for a prominent global fast-fashion brand. The unique aspect here is transparency, a boon for retail stores aiming to entice passersby with glimpses of their interior space while showcasing captivating content on a grand scale. Xtreme Media introduced their IRIS Outdoor series of transparent displays to the client’s delight. With the primary objective of garnering audience amazement, the solution design and production teams meticulously orchestrated the project. Positioned on bustling Linking Road in Mumbai, precise execution was paramount.

The LED display, measuring 17m x 9m with a pixel pitch ranging from 3.9 mm to 7.8 mm, boasted a 4352 x 1152 resolution and up to 45% transparency. Xtreme Media’s installation experts achieved the remarkable feat of setting up the screen in just three days, covering two building floors. The display’s 3D anamorphic content, powered by the Iris Series’ exceptional quality, garnered people’s admiration. The transparent LED curtain screen also highlighted a glimpse of the store’s interiors.

 The screen stands resilient against weather with IP65 protection and has lightweight die-cast aluminum cabinets. In addition, the client received an unprecedented 7-year warranty, reaffirming Xtreme Media’s commitment to seamless performance.