AVIXA's Market Insights team has just published its 2024 State of the Industry report, which summarizes key findings from its entire research libraries and assesses the threats and opportunities in the coming year. For the second year in a row, the update has a more subdued tone that we might have hoped, reflecting second half results that came in below expectation. That said, pro AV continues as a healthy, growing industry with a bullish long-term outlook.

Highlights of negative revenue factors include economic trends (such as the deepening challenges in China), pricing shifts (where normalizing balance between supply and demand has in some cases created significant deflation) and ongoing hesitance in the corporate office sector. On the positive side, we see strength in consumer spending and the experience economy as well as transitions in technology where the new motivates upgrade over the old.

For all the highlights and lowlights as well as guidance on how to apply the insight to your company, head over to the State of the Industry page on avixa.org, and download the full report.