AVIXA Chairman of the Board

Vertical AVTV was founded in 2002 in Atlanta, GA by Robert Harlin and Bill Shiverick.  We provide a range of technology services - design, installation, integration and management - in the commercial market.   Audio Visual | Structured Cabling | Access Security | Digital Signage | Sound Masking | Satellite Television | WiFi/DAS We provide these services to our clients throughout the US.

I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

Integrated marketing communications professional specializing in the pro AV market. More than 25 years of agency experience working closely with manufacturers, distributors, and systems integrators by employing creative marketing, event management, public relations, and social media strategies that effectively build brands, reach intended audiences, and deliver results.

I entered the AV industry in 2001 after a 20 year career in the software industry while based in Chicago, writing software tools for companies like Microsoft, Google and Oracle and executing more than a dozen M&A transactions building a network of software developers creating linguistic and search and retrieval tools.    In 2001, I started with AMX and "learned the ropes" in the AV industry meeting many integrators, manufacturers, consultants and end users, who collectively induced my passion for this industry.   In 2010, I joined RGB Spectrum in Alameda, CA, and currently serve as the Chief Operating Officer overseeing all sales, marketing, development, operations, and IT functions of the company. In my spare time, I am raising a pre-teen son and his two Cavalier King Charles Spaniels, volunteer at AVIXA and do a fair amount of creation in the kitchen, most recently with a focus on southeast Asian cuisines and fermentation. 

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Hi! I help connect people to AV education, standards and more resources from AVIXA. I am an expert in finding resources to help you meet your training and certification prep needs to help you reach your goals.

I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader.  I love technology and even more I love people.  So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.