Integrated marketing communications professional specializing in the pro AV market. More than 20 years of agency experience working closely with manufacturers, distributors, and professional integrators by employing creative marketing, event management, public relations, and social media strategies that effectively build brands, reach intended audiences, and delivering results.
AV, Bacon, sports, and watermelon in no particular order.
I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region.
I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.
https://xchange.avixa.org/users/avixa
Helping lead the charge of AVIXA's research efforts into the trends and opportunities in the pro AV industry. When not digging into data, speaking and writing about the trends, or discussing where to focus our research efforts next, I enjoy spending time outdoors on walks, hikes or fishing adventures. Though I also have a soft spot for consuming AV content in my DIY home theater, thanks to a love for good audio I get honest from my Dad!
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I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows. I have worked with projects all across Latin America during the past 30+ years. For the last 15 years, I have had the privilege of being part of InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean.
Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product line Distribution, and Channel Development.
Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!
I am responsible for Global Industry Engagement for AVIXA, including all membership, councils, sponsorships, and engagement programs. Oversee global sales and account management programs including our global partner accounts. Member of Strategic leadership team with involvement in association operational management and product development to meet Member needs and deliver them profitably. This function engages AVIXA ProAV members across all segments and global regions to maximize Association membership growth, member engagement, and revenue.