As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance.

Unabashed father, digital media producer, woke liberal democrat, part-time dark knight, foodie and rabid Boston sports fan. 

I have extensive knowledge in product marketing & research with a demonstrated history of working in the retail industry. I consider myself to be a marketing professional with over ten years of experience and am skilled in Analytics, E-commerce Content Creation and Management, E-mail Marketing, Social Media Marketing, and Cross-Channel Marketing. I recently accepted a position in marketing in the AV/Digital Display market and am excited to learn more about the world of AV integration. 

Somos una Empresa Mexicana con más de 33 años de experiencia, dedicada a ofrecer soluciones tecnológicas avanzadas en AUDIO, VIDEO, SEGURIDAD, ILUMINACIÓN, CONTROL Y CONECTIVIDAD, y SEÑALIZACIÓN DIGITAL para aplicaciones comerciales y residenciales a través de nuestros socios de negocio, que atienden diferentes sectores. Representamos marcas líderes en su clase con reconocimiento mundial. We are a Mexican company with more than 33 years of experience, dedicated to offer advanced technological solutions in AUDIO, VIDEO, SECURITY, LIGHTING, CONTROL And CONNECTIVITY and DIGITAL SIGNAGE for commercial and residential applications through our business partners, serving different industries. We represent world-renowned, world-class brands.

Somos la empresa de mayor experiencia en integración de soluciones de Audio, Video, Control, Colaboración e IT. Con más de 50 años de experiencia en el mercado y más de 1200 obras realizadas, somos líderes en integración y tecnología en la Argentina. Representamos, distribuimos y realizamos el service autorizado de marcas líderes para Argentina y Latinoamérica. La tecnología y soluciones que comercializamos tienen un fuerte desarrollo e incremento de uso en actividades propias de organismos de Gobierno, Instituciones Educativas y Corporaciones. Hemos certificado ISO 9000 en nuestros proceso de diseño, ingeniería, integración, puesta en marcha y soporte de sistemas de audio, video, control, colaboración e IT. We are the company with the most experience in integrating Audio, Video, Control, Collaboration and IT solutions. With more than 50 years of experience in the market and more than 1200 works carried out, we are leaders in integration and technology in Argentina. We represent, distribute and perform the authorized service of leading brands for Argentina and Latin America. The technology and solutions that we commercialize have a strong development and increase of use in activities of Government agencies, Educational Institutions and Corporations. We have ISO 9000 certified in our process of design, engineering, integration, commissioning and support of audio, video, control, collaboration and IT systems.

For the past 22 years, I have been actively involved in this dynamic Industry, witnessing its incredible evolution firsthand.   I started my career as a salesman, working to understand the intricacies of audio and video market. Through education, I climbed the ranks and am now proud to be a partner and Director of Products at Discabos Group Brasil, a leading value-added distributor that supplies products and services to audio and video integrators. My responsibilities are relationships with manufacturers, forecasting, logistics, and product development.   In addition to my role at Discabos, I have been an active member of Avixa for the past decade, immersing myself in this vibrant community of professionals. In 2018, I earned my Certified Technology Specialist (CTS), further solidifying my expertise in the AV industry. I am very proud of it. Four years ago, I received a humbling invitation to join the Avixa Foundation as a Director. Today, I proudly serve as its President, a position that fills me with immense pride and a deep sense of purpose.  For those unfamiliar with the Avixa Foundation, it is a non-profit organization dedicated to encourage the talent pathway and to fostering the careers within the AV industry. We are here to create the futures leaders of our industry. To achieve this, we have assembled an extraordinary team of staff and directors who work to develop activities and programs aligned with our strategic goals. In July 2023 I began to command the operation of DUCaaS, an AV technical services outsourcing company that is part of the Discabos Group. I am concerned about the future of the AV industry regarding two important topics: Education and Sustainability. In November 2023 I started my role at SAVe, as Ambassador for Brazil. Today I serve in The Board of Directors and as co-chair of Sponsorships. I feel a deep sense of purpose in being part of SAVe. I am marathon runner for pleasure, currently live in São Paulo, Brazil, with my wonderful wife Patricia and children Luca and Bianca.

LEDDREAM GROUP, we are an audiovisual engineering company, we specialize in providing technological solutions based on LED screens, digital content creation and dynamic digital lighting. We design, inspire and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used. As a technological partner, we provide the most innovative solutions on the market, with the aim of bringing spaces to life, generating memorable interactive and digital experiences that attract visitors to the shopping center. We have a virtual showroom, where you can learn about all our technological solutions.