About Peter Beck

Peter Beck partners with world-class Universities and Brands to innovate, create & deliver immersive, enriching experiences for consumers, fans & athletes. With over 25 years of experience leading comprehensive, multi-channel engagements, Peter provides a compelling vision that drives innovation while delivering desired brand and financial results across teams in multiple cities.

Prior to this role, Peter led Brand Experience at SGK where he partnered with global companies including Nike, Apple, Starbucks, Lululemon, and more to design and implement enriching brand experiences leading teams in seven major cities.

Peter’s transparent and energetic leadership style emotionally connects inspiring creation through close partnership in delivering amazing brand experiences. Some of his areas of expertise include:
- Brand Strategy
- Retail Strategy
- Business Development
- Consumer trends and insights
- Team Development
- Financial Performance