• +7 years' experience in AV integration and projects, working with the best technology providers worldwide. • Experience in multinational accounts/ projects as an AV integrator. • Experience in COC, CCC, NOC, and SOC solutions. • 3 years of military service as a reserve technical officer in the Egyptian Air Defense Forces. • Academic background: - - Major: Electronic Engineering - Minor: Control Engineering
Over 20 years of experience in engineering, product management, and systems architecture, working in the networking, media & entertainment, and AV industries. Led several industry-first enterprise video-over-IP projects. Founded HiCLIFF with a mission to help address the challenges of managing and securing new modern networked AV and media environments.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
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A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!