Michael Treacy

PRO AV Channel Sales Manager, Daktronics
Albert Hilton

Head Of Marketing, CI

Albert is a well-rounded content marketer. His experience in digital marketing techniques led him to help entrepreneurs to achieve maximum ROI results for their businesses through effective content strategies.
Wenhui Jia

Founder, Shenzhen KMTEKLED Photoelectricity Co.,Ltd

Muhammed Musa

Broker / consultant , Alliance Capital Investment Company

Racheal Aye , CTS

CEO & Founder | Xchange Advocate EMEA Region , Pearl Audio Visuals

About Me Innovating the way the World sees and hears Racheal Aye is a Certified AV Engineer and Chief Executive Officer of Pearl Audio Visuals, bringing a strong Foundation in Mobile and Satellites Communications Engineering and a passion for innovation in audiovisual technology with extensive experience in designing and delivering advanced AV Solutions, she believes that AV Technology is more than equipment but - it is the backbone of Modern communication. Through strategic leadership and Technical excellence, she is committed to raising industry standards and expanding awareness of the power of AV across the Africa. Skills and Expertise Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients. Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage. Technical Certifications: AVIXA CTS (Certified Technology Specialist) Dante Certification from Audinate Dante Interests
Iulia Popescu - AVIXA

Coordinator, Digital Content, Avixa

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives. 
Alexis Bou Farhat, CTS-D, CTS-I

ELV Project Manager, IMAR Trading and Contracting

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Ben Barnard

Regional Manager, UK & Ireland, AVIXA

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!
María Eugenia Friedlmeier

Market Developer , Molver Technology SA

Hello everyone! I'm very happy to be a part of this community! As a market developer and a marketing professional with focus in the AV industry, I'm always searching for new solutions that work for the technological ecosystem. I'm proud to say that I'm part of Molver Technology, end-user services integration company. I would love to hear more from everyone at AVIXA Xchange. Let's get in touch! :) 
Lisa Matthews, CTS

Open to opportunities , NA

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.