A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives.
Geoffrey is a well-known creative technologist and product visionary who has played several key roles within award winning bleeding edge technology and creative companies. He has worked on high profile shows and projects around the world in a multitude of industries including Concerts, Theatre, Film, Location based entertainment, Theme Parks and Television. He brings a wealth of knowledge in lighting and video technology workflows that will be beneficial to any audience looking for insights into the multiple facets of the entertainment industry.
Ingeniero AV / Mg. en Artes Electrónicas / Entusiasta de Proyectos Especiales
AV Engineer / Electronic Arts Mg. / Special Projects Enthusiast
Bill Larsen, CTS, serves as District AV Technology Coordinator for ISD 197 (West St. Paul-Mendota Heights-Eagan, Minnesota), managing AV services across nine buildings including two high schools, two middle schools, and five elementary schools. He holds the CTS credential from AVIXA and serves as a Subject Matter Expert for CTS exam development.
Bill is the founder of Backstage Essentials LLC, an independent consulting practice focused on K-12 performance space and AV systems. His forthcoming book, Backstage Essentials: Skills for Stagehand Technicians in Live Event Production, is being published by Routledge/Taylor and Francis in 2026.
He also serves as Education Coordinator for IATSE Local 490 and brings more than 30 years of experience in educational technology and live event production.
I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows. I have worked with projects all across Latin America during the past 30+ years. For the last 17 years, I have had the privilege of being part of ICIA; InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean.
Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product Distribution, and Channel Development.