At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Seasoned Executive with over 27 years experience in the Commercial Special Systems Technology Industry. A consistent profit driver. My experience lies in Operations & Project Management, Executive Sales & Business Development. Implementing internal business processes to increase gross margin, human experience, & strategic planning.

John has over 41 years in the AV Industry spanning all disciplines of Design/Engineering/Consulting, Programming, Integration and Manufacturing. He is currently the Director, AV Sales and Engineering at PIVIUM in Phoenix, AZ. John has been involved in AV product manufacturing and integration at Blonder Tongue and Smith Meeker Engineering (1981-1986), Partner and head of AV Consulting/Design with Shen Milsom & Wilke (1987-1994), a Principal at Cerami Associates (1994-1996) starting their AV Consulting/Design division, a Founding Partner and CEO of MDCI (1996-2016) leading thousands of AV Design Engineering and Programming projects and a Founding Partner/CEO at I-Create (1996- present) IP intellectual properties, NFTs, video games. John was the Director of Engineering, CAD and Software Services for AVDG (2018-2021) whereas he helped and Directed the Engineering, Programming and CAD teams in the AVDG expansion in Los Angeles, Chicago, Tennessee and New Hampshire. John's historical project responsibility covers over 6000 completed projects spanning corporate, residential, education, government, and military environments to date. John is the co-author of the InfoComm CTS-D course developed in 1996 and the sole author of the 1st re-write/update in 2006 where he was awarded InfoComm Educator of the Year for 2006. John is a Masters Certified Crestron programmer having programmed Crestron systems since 1988 and was the very first third party programmer for Crestron. John is proficient in XCode, AutoCAD, Photoshop, DTools and many graphic development programs. CTS-D, CTS, Crestron Silver Masters, MTA-R, MSA-R, DMC-D, DMC-E, DMC-T, CTI, CSS-D, CSS-T CLC-C Certified.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

AV, Bacon, sports, and watermelon in no particular order. 

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I'm Tyler Lawrence, the Manager of Council Administration here at AVIXA. I work with the AVIXA Councils to support their missions and projects. Please chat with me if you would like more information on our Councils or would like to get involved.