My professional journey began with a deep love for music, starting with creating mixtapes in high school and eventually leading to opportunities as a DJ and Producer. This passion for performance and sound naturally evolved into the world of acoustics, where I founded a company focused on acoustic integration. That unique background gave me a foundational understanding of the technical and creative aspects of sound, which I've leveraged throughout my career in the commercial audiovisual industry. For over two decades, I've excelled in both sales and project management, specializing in design-build turnkey services. I'm skilled at bringing the right resources together to ensure project success. My philosophy is simple: I work for my clients, and my company/resources work for us—a partnership built on shared success. I look forward to connecting with fellow professionals who are passionate about the future of AV and IT.

Blue Alchemy Labs is a THEA Award-winning, multidisciplinary design firm with a knack for bringing bold visions to life. We've mastered both the art and science of design, seamlessly blending creative imagination with technical precision to craft projects, sites, and events that are not just visually stunning but also thoughtfully executed. We thrive in the space where creative concepts meet practical realities, offering insights that guide the creative process while also ensuring technical design and delivery are flawless at every stage. From intimate micro-projects to grand-scale endeavours, we are equally at ease working with a single vendor or orchestrating a symphony of over thirty collaborators. Every project we undertake is infused with a meticulous attention to detail, an open and transparent approach, and a deep reservoir of knowledge that sets us apart. We engage directly with design and creative teams, project vendors, and most importantly, you—the client—to establish a clear and purposeful lead on each project. Our goal is simple: to help you stay true to your vision while navigating the complexities of project execution. We’re here to ensure that your journey from concept to completion is as smooth and inspiring as the creative ideas that drive it. At Blue Alchemy Labs, we bring a distinct approach and deep insight to designing, building, and delivering large-scale fixed installations and live event projects. From the very start, we work closely with your creative design team, collaborating hand in hand to transform visionary concepts into tangible, real-world experiences. Our team is composed of a unique blend of attraction development experts who excel in conceptualising, designing, and installing captivating physical attractions. We combine creativity with technical prowess, diving into the creative process from day one to ensure that your ideas are not only possible but spectacular. We offer innovative insights and solutions to help you achieve even your most ambitious dreams, turning imaginative concepts into unforgettable realities.