As the General Manager of AVFx Solutions Pvt Ltd, I lead the company’s national operations — overseeing Sales, Project Delivery, Customer Experience, Pre-sales, HR, and Strategic Growth Initiatives across India.

We’re the powerhouse behind Victoria’s iconic event venues, drawing global audiences, showcasing local culture and driving innovation. At VCET, we transform events into destination-defining experiences. With over 30 years of event management expertise, the Victorian Convention and Event Trust (VCET) is the powerhouse behind two of Victoria’s most iconic venues. Who We Are | Two Iconic Venues. One Expert Team. Melbourne Convention and Exhibition Centre At MCEC, visionary ideas meet Melbourne’s signature culture. This is where the world’s thought leaders, creatives, and industry pioneers gather. From global summits to groundbreaking exhibitions, concerts to high-energy galas, MCEC is always ahead of the game. Blending trend setting hospitality, cutting-edge tech, and a commitment to sustainability to create experiences that leave people buzzing with inspiration. Nyaal Banyul Geelong Convention and Event Centre Overlooking Corio Bay, Nyaal Banyul is a place of gathering, learning, and celebration. Set to open in 2026, it will feature a 1,000-seat theatre and 3,700 sqm of flexible event space, making it ideal for events of all sizes. Designed in collaboration with Wadawurrung Traditional Owners, Nyaal Banyul weaves storytelling into its architecture, honouring its cultural and natural landscape. Every part of the venue is designed to reflect the deep connection between culture, place and community. Trusted industry leaders With over 30 years of expertise, VCET delivers events that ignite ideas, attract investment and advance groundbreaking research and policy, helping position Victoria as a national and global leader in events.  Driving Victoria Forward As a key economic contributor, we generate $800 million annually in economic impact, employ nearly 1,000 people at peak times, and strengthen local businesses. Beyond events, we create lasting change, providing over $2 million of in kind support each year to initiatives championing children’s health, environmental sustainability, and food security. Our Values Our values are at the heart of everything we do. Guiding our actions, decisions, and the way we connect to help everyone feel like they belong. One team | Success comes from working and celebrating together. Own it, do it well | Do your best and get better every time. Respect | Respect each other and our customers. Our Community We actively support community initiatives through partnerships with leading Australian charities that align with our values of sustainability, inclusivity, and innovation. Each year, our community program contributes nearly $2 million to initiatives that create real impact. Acknowledgement of Country We acknowledge the Traditional Owners of the lands on which we operate our venues in Narrm and Djilang; the Wurundjeri Woi Wurrung and Wadawurrung peoples of the Kulin Nations. We pay our respects to Elders of all First Nations communities and seek to honour the long-standing tradition of building community and exchanging ideas on these lands.