I'm very passionate about the AV and IT fields. I love DJing as well. I'm hard working, dependable and a great team player.

I have been in the AV industry since 2018, although I have been related to Audio visuals for a long time, as a hobby, something that I have been passionate about since I discovered AV's, initially in the area of Audio and now in the area of video, and LED screen.

ZeeVee is the leading global developer of digital technology and products for distributing audio-video content from any source or multiple sources to any number of displays.  AV over IP Evolved from decades of experience in video encoding and IP networking, ZeeVee enables AV and IT integrators to rapidly deploy AV solutions of unlimited scale, unsurpassed performance, and unrivaled reliability over industry-standard IP networks. Learn More RF Modulation For integrators and AV managers with the option to use coaxial cable for AV distribution, ZeeVee’s RF Modulation products are the most affordable, reliable and widely-used solution for high-quality distribution of multiple HD and SD sources to any number of locations.  Learn More

Most leaders get frustrated at how their business is affected when they lose staff. We identify potential turnover risks and ensure managers know how to keep their teams motivated. This helps maintain continuity in relationships and business practices, so the organisation continues to grow.  

Fernando Cajal is an accomplished International Business Director at GESAB Control Rooms with a remarkable career spanning over 15 years across diverse international industries. His extensive B2B expertise encompasses the realms of negotiation, project management, business planning, and the effective management of distribution channels. Under his leadership, strategic initiatives have resulted in the establishment of commercial showrooms and robust sales channels on a global scale. Notably, Fernando has played a pivotal role in the successful execution of key milestone projects, including the emergency CCR 911 in Makkah, Riyadh Metro, EC3 Dubai, STC UNOC, and numerous others. A native Spanish speaker with a technical business proficiency in English, Fernando excels in cultivating enduring client relationships and delivering solution-driven outcomes within multifaceted international contexts. Leveraging his combined background in Control Rooms industry expertise spanning the last decade and his architectural profile, complemented by diverse comprehensive trainings, Fernando possesses an exceptional understanding of Control Room design, ergonomics, health in work space, international standards compliance, audiovisual technology, and other pivotal facets crucial for the successful deployment of Operation Centers.

I have 15 years of Business Development experience in APAC. In my current position, I'm helping  AV Industry Growth and Support in the region. If you would like to know how AVIXA can assist you or your business, please make contact.

Involved in driving global standards for Arup. Constantly evaluating new devices and software, to enable our end users to have a better meeting experience. Keen contributor to Hybrid working and how this impacts the meeting room. Work with manufacturers to develop products that help improve our meeting spaces.