I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa

Hi there, I'm one of the Certification Coordinators here at AVIXA! 

Emerging media/tech strategist, public speaker, and highly organized professional.  Established record of exceeding targeted business growth goals. Proven team leader, fostering a collaborative environment, and team building with strong leadership qualities. Team player/collaborator, not averse to doing the work. Excellent communication skills, both written and oral. Award-winning writer.  𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: -Themed Entertainment Association (TEA) Board Member, Western North America -Avixa Women's Council Member 𝐏𝐚𝐧𝐞𝐥 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬: -Digital Hollywood - Panel Moderator - Women's Health Strategies -IAAPA - Panelist - Location Based Virtual Reality -TEA Western Division Board Holiday Event - Remarks - TEA - Panel Moderator - Get to Know Your Board -The Doctors network television show - Interview/feature -KTLA (multiple times) - Interview  -The Best People We Know (podcast) - Interview -The Women's Eye Radio Show - Interview -Indie Chicks Magazine - Interview -ABQ Monthly Magazine - Interview  -Albuquerque Journal (Front Page) - Interview

I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

Integrated marketing communications professional specializing in the pro AV market. More than 25 years of agency experience working closely with manufacturers, distributors, and systems integrators by employing creative marketing, event management, public relations, and social media strategies that effectively build brands, reach intended audiences, and deliver results.

Where audiovisual tech, business & foodie fascinations converge.