Performance-driven professional offering over 18 years of insightful experience, building on a strong foundation in AV systems and workplace transformation strategy, I work hands-on with clients to design, implement, and optimize technology that drives collaboration, innovation, and productivity in the modern workplace.

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals at the intersection of technology, strategy, and leadership. I have been active in AVIXA since 1986 and served on the national board from 1993–2000. I am a Fellow of the Society for Marketing Professional Services (SMPS) and an Associate member of the American Institute of Architects. I serve as Director of Digital Experience Design at Clark & Enersen, a 200-person interdisciplinary architecture and engineering firm, where I lead the planning and design of integrated audiovisual and digital experience environments for higher education, healthcare, and research clients. My expertise spans systems design, integrated building technology planning, and strategic business development. I bring an award-winning, B2B design-thinking approach developed through leadership roles with national AEC and technology firms. Across both institutional and consulting roles, I have led marketing and growth strategy, designed future-ready learning and simulation environments, and helped organizations implement AI-powered tools that scale expertise and performance.

MattPana.com | @MattPana Navigating the crossroads of content and community in #proAV? Shoot me message, I'd love to hear what you're working on! I am available to contribute to content, webinars, panels and podcasts on the following topics: Diversity and AAPI Marketing and Content Creation Podcasting and Voice-Over Work Trade Associations and Nonprofits AV within an IT environment Matt's roots first took shape in at Seton Hall University, where he studied abroad in 4 countries and was quickly elected as one of the youngest National Chairs of FIND Inc., the east coast’s largest Filipino-American student organization. His latest mission has been to cultivate communities and develop engaging content, garnering a decade of experience in marketing, production, and digital media. After serving as a Communication Consultant for the United Nations (UNDP), Matt would go on to complete a Master’s in Communication at Purdue University. In this current chapter, Matt leverages his passions for media and technology to serve ISDA as a thought leader in the public sector. He is also an AVIXA XChange Advocate, contributing to content that cultivates conversation in the pro AV community. 

15+ years in the design engineer audiovisual industry with a focus on Corporate AV & video conferencing.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Technology Project Manager with multidisciplinary experience in Smart Buildings, Building Automation, Physical Security, Low Current Systems and Professional AV. Experienced in leading end-to-end technology projects throughout the full project lifecycle, from planning and design coordination to on-site implementation, commissioning and successful handover. Having progressed from hands-on engineering and automation roles to project management, I have developed a practical understanding of both the technologies I deliver and the business objectives they support. This enables me to bridge engineering teams, stakeholders and business priorities while maintaining a strong focus on quality, reliability and successful project outcomes. As a PMP® certified professional with master's degrees in Informatics Systems and Business Administration, I combine engineering expertise, structured project management and business knowledge to balance technical excellence with strategic decision-making throughout every stage of project delivery. For me, success is measured not only by meeting scope, schedule and budget, but by delivering solutions that perform reliably, create long-term value and continue to support business objectives long after project completion. Throughout my career, I have collaborated with multidisciplinary teams, contractors, vendors and clients across domestic and international projects. I believe successful projects are built on careful planning, transparent communication, accountability and disciplined execution. I also leverage AI to enhance project planning, decision-making, documentation and delivery efficiency while maintaining sound engineering judgement and professional responsibility. I am committed to continuous learning and professional development, continually improving project delivery to keep pace with evolving technologies, industries and business needs. My goal is to deliver reliable technology solutions, build long-term professional relationships based on trust and consistency, and create lasting value for clients, organisations and stakeholders.

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.