I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.
Grifiths Zachariah, CTS, is an experienced professional in the Pro AV industry, currently serving as the Associate VP for the EMEAIO Sales and Global Alliancesgion at ClearOne Inc. With a background in electronics engineering and nearly two decades of experience in the industry, Grifiths has worked in various technical, training, project management, and sales leadership roles. This extensive experience has given him a deep understanding of the latest trends and innovations in the field and a passion for sharing his knowledge with others.
Throughout his career, Grifiths has worked with various system integration companies and manufacturers, managing large-scale projects and troubleshooting complex systems. This experience has equipped him with the skills needed to deliver high-quality, comprehensive training to AV professionals, focusing on sharing his experience to empower others to succeed in their careers.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
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A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV.
I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.
To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.