Experienced AV professional with more than 15 years of expertise in project management, design, coordination, and technical consulting. I have a deep understanding of the audiovisual field, with a diverse background spanning nonprofit organizations, the public sector, and interactive museums. My career has been defined by a strong focus on immersive experiences — creating environments that blend technology, storytelling, and space to engage audiences in new ways. At the heart of my work is a passion for transforming museums into interactive and immersive spaces, where audiovisual design enhances visitor engagement and creates memorable cultural experiences. My interests center on the intersection of technology and creativity, and I have always stayed at the forefront of this rapidly evolving landscape.

With over 30 year’s experience in the AV industry, I am an integral part of the Hereworks management team and have been instrumental in building one of the best Installation and Integration teams in the industry. As well as day to day Operations I works closely with the senior management team on business strategy and development.

A long-term AV enthusiast and professional, looking to expand knowledge about the Audio-Visual Industry to the next generation. A Balloon Pilot and Inflation Team Leader for Macy's Thanksgiving Day Parade.

Technology Project Manager with multidisciplinary experience in Smart Buildings, Building Automation, Physical Security, Low Current Systems and Professional AV. Experienced in leading end-to-end technology projects throughout the full project lifecycle, from planning and design coordination to on-site implementation, commissioning and successful handover. Having progressed from hands-on engineering and automation roles to project management, I have developed a practical understanding of both the technologies I deliver and the business objectives they support. This enables me to bridge engineering teams, stakeholders and business priorities while maintaining a strong focus on quality, reliability and successful project outcomes. As a PMP® certified professional with master's degrees in Informatics Systems and Business Administration, I combine engineering expertise, structured project management and business knowledge to balance technical excellence with strategic decision-making throughout every stage of project delivery. For me, success is measured not only by meeting scope, schedule and budget, but by delivering solutions that perform reliably, create long-term value and continue to support business objectives long after project completion. Throughout my career, I have collaborated with multidisciplinary teams, contractors, vendors and clients across domestic and international projects. I believe successful projects are built on careful planning, transparent communication, accountability and disciplined execution. I also leverage AI to enhance project planning, decision-making, documentation and delivery efficiency while maintaining sound engineering judgement and professional responsibility. I am committed to continuous learning and professional development, continually improving project delivery to keep pace with evolving technologies, industries and business needs. My goal is to deliver reliable technology solutions, build long-term professional relationships based on trust and consistency, and create lasting value for clients, organisations and stakeholders.

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.

Joe Way