MattPana.com | @MattPana Navigating the crossroads of content and community in #proAV? Shoot me message, I'd love to hear what you're working on! I am available to contribute to content, webinars, panels and podcasts on the following topics: Diversity and AAPI Marketing and Content Creation Podcasting and Voice-Over Work Trade Associations and Nonprofits AV within an IT environment Matt's roots first took shape in at Seton Hall University, where he studied abroad in 4 countries and was quickly elected as one of the youngest National Chairs of FIND Inc., the east coast’s largest Filipino-American student organization. His latest mission has been to cultivate communities and develop engaging content, garnering a decade of experience in marketing, production, and digital media. After serving as a Communication Consultant for the United Nations (UNDP), Matt would go on to complete a Master’s in Communication at Purdue University. In this current chapter, Matt leverages his passions for media and technology to serve ISDA as a thought leader in the public sector. He is also an AVIXA XChange Advocate, contributing to content that cultivates conversation in the pro AV community. 

SaaS WEX traveler now marketing in the AV world. New(ish) to digital signage but fully caffeinated and thriving. I love people-centered solutions, good storytelling, and building killer decks. Big fan of accessible signage, vision+strategy, and second cups of really good coffee. Did I mention I love coffee? 

AV sales representative in Metro Detroit, specializing in education. Hobbies include music, video games, off-roading, and riding my motorcycle. 

Fernando Cajal is an accomplished International Business Director at GESAB Control Rooms with a remarkable career spanning over 15 years across diverse international industries. His extensive B2B expertise encompasses the realms of negotiation, project management, business planning, and the effective management of distribution channels. Under his leadership, strategic initiatives have resulted in the establishment of commercial showrooms and robust sales channels on a global scale. Notably, Fernando has played a pivotal role in the successful execution of key milestone projects, including the emergency CCR 911 in Makkah, Riyadh Metro, EC3 Dubai, STC UNOC, and numerous others. A native Spanish speaker with a technical business proficiency in English, Fernando excels in cultivating enduring client relationships and delivering solution-driven outcomes within multifaceted international contexts. Leveraging his combined background in Control Rooms industry expertise spanning the last decade and his architectural profile, complemented by diverse comprehensive trainings, Fernando possesses an exceptional understanding of Control Room design, ergonomics, health in work space, international standards compliance, audiovisual technology, and other pivotal facets crucial for the successful deployment of Operation Centers.