My career has been devoted to International Industrial and Consumer Sales and Marketing, with an emphasis on Latin America. Many of my accomplishments are about selling, promoting, and introducing new products into new markets - I have developed business operations and distribution channels from scratch at my previous companies and substantially increased revenues at an impressive speed rate, building strong employee and customer relations at the same time. I have also travelled extensively throughout Latin America and the Caribbean, so I am familiar with any challenge these markets bring.
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At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.