I believe marketing should do more than make noise. It should make it matter. Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle. At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works. What drives me? The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count. Let’s build something that lasts. If you care about people, growth, leadership, or building brands that actually work, I’m all ears.

Frank is an IT/AV Evangelist in the AV Industry. Frank strives to bridge the knowledge gap between Tech disciplines. As a self proclaimed "cert junkie" he holds more than 10+ IT/AV Industry certifications, along with an MS in Cyber-Security/Information Assurance and BS in IT Sec. Frank is active on social media, is a life-long learner and believes in constant self-improvement. He contributes as an SME to AV publications and IT/Cybersecurity podcasts and events. He also hosts ITFactor, an IT - AV - Tech centric podcast on www.avnation.tv He volunteers with AVIXA currently serving as the Chair of the Diversity Council where he is constantly mentoring and creating opportunities for community development through open communication.

Mike Pedersen, the Audiovisual Experience Manager at Iowa State University since the summer of 2018, brings over 30 years of experience in the engineering industry with a focus on the professional audiovisual (AV) sector for the past 25 years. Leading the Audiovisual Experience Team (AVXT) at Iowa State, Mike oversees the maintenance of AV systems in over 200 university classrooms and provides consulting, installation, and repair services across campus. The AVXT won the 2023 Higher Ed AV Team of the Year with Higher Ed AV Media.  Recognized as an expert in the field, he holds both Certified Technology Specialist (CTS) certifications in Design (CTS-D) and Installation (CTS-I), a distinction shared by only approximately 700 individuals worldwide. In 2018, AVIXA named him CTS Holder of the Year.  Mike currently serves on the Membership Committee and Certification Renewal Committee with AVIXA, and he previously served as an elected member of the Certification Steering Committee and chair of the Technology Mangers Council.  He currently serves on the board of directors with the Educational Technology Collaborative (ETC) as the Membership Committee and Program Committee.  He has previously served extensively with HETMA including as the 1-year at large board member.  Before joining Iowa State, he spent almost 19 years at Mechdyne Corporation, contributing to various roles including engineering manager, R&D, and pre-sales engineering. Outside of his professional endeavors, Mike actively volunteers in STEM education, serving on the governor's North Central Iowa Regional STEM Advisory Board. A 1994 graduate of Iowa State University, he holds a Bachelor of Science degree in Mechanical Engineering with distinction and a minor in History and is working toward a Master of Engineering in Engineering Management degree.

I am the Program Coordinator for UK, Ireland and Africa with AVIXA and based in the UK. I can help guide you with anything to do with membership, courses, CTS and AVIXA Partnered ECS Card.